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Marketing AIOS

AI systems trained on the playbooks of the world's greatest marketers.

We Diagnose → Build → Train

Generic AI made marketers worse, not faster. The Council fixes that.

Your team ships 3× the work in 90 days. At minimum, your quality bar (we usually exceed it). Or we keep building, free, until they do.

A custom Marketing AIOS that routes every output through 30+ marketing legends. Reviewed and shipped by your team. Yours from Day 1.

Book 30-min call

Founding rates through June 30, 2026.

$0M
Client revenue added
0
Systems live
0
Marketers upgraded
0×
Team output lift

Built for DTC brands doing $10M–$100M

BLK & BOLDTAZABLACKMORESTRAININGMASKNUTRACHAMPS
Marketing AIOS

Sound familiar?

Monday 9am

You pull metrics from 5 dashboards that don't agree. The board meeting is Thursday. You still can't prove what's driving pipeline.

Wednesday 5pm

You drafted three promo emails with ChatGPT this morning. By 5pm you're still rewriting. Flat hooks. The voice could be any brand. AI just doesn't get email.

Friday 3pm

Your CEO sends you another article about AI marketing. You forward it to the team with 'let's discuss.' You've been saying that for 3 months.

Sunday 9pm

You open Meta Ad Library on Sunday night. Your competitor is running 60+ active creatives. You shipped 5. They test hooks at machine speed. You hand-write every one.

The pattern

80% of marketing teams tried AI tools. Most quit. The ones still using them aren't shipping more.
They're rewriting more. Tools without systems fail.

We build the system.

The Council

Here's the part nobody else has.

30+ marketing legends embedded into your AI. Briefing a launch headline? Schwartz for awareness, Halbert for the hook, Hormozi for the offer. Building an ad set? Cialdini for influence, Caples for the test. One expert when one's enough. A stack when it's not.

Brief → Deliberation → Output
Brief
Hormozi
Value equation
Schwartz
Awareness levels
Dunford
Positioning
Ogilvy
Brand + direct response
Cialdini
Influence principles
Output

This isn't ChatGPT with a system prompt.
It's the playbooks of the best DTC marketers of the last 50 years.

Receipts

Three teams. Same system.
Real numbers.

25 systems shipped. Three you can study below.

BLK & BoldEmail AIOS
$76K$249K

Revenue per month

Same 3-person email team
The situation

Amanda was rewriting AI drafts for 5 hours per campaign. Inconsistent brand voice. Missing winning psychology.

What we built

Email AIOS that drafts every campaign. Subject lines routed through Caples for testable hooks and Halbert for curiosity. Body copy shaped by Schwartz, matched to each audience's awareness level. Amanda briefs the system, reviews drafts, ships in 10 minutes.

First result: Week 4·3x faster
TAZAMagazine pipeline
5 hrs5 min

Per magazine issue

Same editorial team. Zero new hires.
The situation

5 hours per magazine was burning out the team. 260 hours annually. Inconsistent quality across issues.

What we built

Magazine production pipeline. Editorial briefs flow in, layout-ready articles flow out. Long-form structure shaped by Ogilvy. Story openings by Halbert. Clarity discipline by Hopkins. Editors review in 5 minutes, polish what matters, ship the issue.

First result: Week 2·annually
BlackmoresAds AIOS
$414K$800K

Revenue per month

Same marketing team. Zero agency fees added.
The situation

Revenue plateaued at $414K monthly. Slow campaign testing. Missing peak opportunities.

What we built

Ads AIOS that ships on-brand static ads. Copy and visuals together. Hooks by Hormozi, influence triggers by Cialdini, headlines by Caples, awareness-matched body by Schwartz, brand integrity by Ogilvy. The team ships 3x more ads, each one engineered to a specific psychological angle at the right audience state.

First result: Week 3·7 months

Also built: Brand · Positioning · Offers · Ad Creative · Research · Conversion · Design Systems · Dashboards · Voice extraction

Across three builds

$6.2M in net-new revenue · 300+ hours/month reclaimed

Zero agency retainers added · Zero new hires required

— and from the operators running these systems —

"We spent $22K with Copyweb and our email revenue went from $89K to $157K monthly. The AI writes 3x more campaigns with the same team."

Amanda F
Amanda F
Email Manager · BLK & Bold

"Copyweb proved the opposite of AI replacing marketers. We still make every creative decision, just way faster with better data."

Julia R
Julia R
Head of Advertising · TAZA

"Week 1 was learning our business. Then they built AI assistants that fit how we work. Now my team can't imagine working without them."

Brian F
Brian F
CMO · TrainingMask

"Their custom prompts with Claude and CustomGPT cut our content creation time by 75%. Not templates, actual systems built for our brand."

Jane L
Jane L
Marketing Director · Nutrachamps

"They built us an AI that creates landing pages in 10 minutes. Our copywriter fills in a brief and gets 5 variations ready for testing."

Jessica B
Jessica B
Head of Copy · GojiLabs

"Copyweb brought simple solutions anyone in my team can use without all the complex AI agent nonsense."

Sarah C
Sarah C
CEO · NaturalYarns

What you can ship

Eight surfaces. Pick the ones your team is hurting on.

Your Audit picks the components. Most teams start with 1–2 and add more over time.

Email System

Subject lines, body copy, full flows, A/B variants

Halbert · Wiebe · Schwartz
Ad Creative System

Hook variants, copy, static ad concepts, on-brand visuals

Hormozi · Cialdini · Caples
Content System

Blog posts, LinkedIn, X threads. In your voice.

Godin · Handley · Halbert
Sales Letter System

Long-form sales pages, lead magnets, VSL scripts

Halbert · Schwartz · Hormozi
Brand Image System

On-brand product visuals, lifestyle, ad creative

Ogilvy · Neumeier
Research System

Customer research, competitive teardowns, voice profiles

Wiebe · Dunford · Christensen
Brief System

Better briefs in, better outputs out

Dunford · McKee
Reporting System

Weekly reports, performance summaries, insights

Tufte · Few

Inside every system · The architecture

Every system runs on the same
5-layer architecture.

Each layer fixes something generic AI breaks for your team. Together they compound.

Your system. Your tools. Your data. No vendor lock-in.

Layer 01ContextIt doesn't guess your tone. It knows it.

Context.

It doesn't guess your tone. It knows it.

Your AI knows your brand permanently. Brand voice, audience profiles, product details, competitor intel. Every agent reads this before producing anything.

Powered by

Dunford · Christensen · Young · Neumeier

context/static/
├── brand-voice.md
├── icp-profiles.md
├── product-catalog.md
└── competitor-landscape.md
# Loaded before every AI output. Never drifts.
Layer 02DataYour morning report before your first coffee.

Data.

Your morning report before your first coffee.

One dashboard instead of ten. Every metric from every platform unified. Daily Brief at 7am with performance, anomalies, and recommended actions.

Powered by

Laja · Tufte · Campbell

Daily Brief · 7:02am
Email open rates down 12% vs 7-day avg
LinkedIn engagement up 34%
Competitor launched new campaign
→ Test curiosity-driven subject lines
Layer 03IntelligenceYour brain trust, on call.

Intelligence.

Your brain trust, on call.

The marketing legends your brand needs, loaded in and routed per task. Hormozi for offers. Schwartz for launches. Halbert for hooks. One expert when one's enough. A stack when it's not.

Powered by

Hormozi · Schwartz · Halbert · Cialdini · Ogilvy · Caples

Overnight Signals
Competitor X updated pricing page. Prices dropped 15%.
3 new job postings at Competitor Y. Hiring AI roles.
Industry trend: short-form video engagement up 40% this quarter.
Layer 04AgentsThey draft, routed through the right experts. Your team ships.

Agents.

They draft, routed through the right experts. Your team ships.

Dedicated AI agents for content, email, ads, outreach, research, landing pages, and reporting. Each agent routes through the marketing legends your brand needs — Hormozi, Schwartz, Halbert, and 27+ more.

Powered by

Anthropic · MengTo · Georgi

Content Agent
Drafts posts, emails, articles in your voice
Research Agent
Monitors competitors, trends, opportunities
Reporting Agent
Generates reports, flags anomalies
Verification Agent
Checks every output before your team sees it
Layer 05CommandsThe simplest interface for the most powerful system.

Commands.

The simplest interface for the most powerful system.

Your team runs it with simple commands. No technical skills. They can even build new commands themselves.

Powered by

Hormozi · Wiebe · Kennedy

$ /brainstorm 5 angles for Q2 campaign
$ /draft LinkedIn post about product launch
$ /report weekly email performance
$ /competitor what did they launch this week

Five layers. One system. Yours from Day 1.

The offer

Three steps. Each one credits the next.

Start with the Diagnostic. It credits the Build. Train comes with it. Founding rates through June 30, 2026.

What it costs otherwiseAI engineer · $120-180K/yrDIY · 6+ monthsOff-the-shelf agency · $80K+ boilerplate
01
Diagnose
$7,500
$12,500
founding rate · 2 weeks

You see the ROI on paper before you commit.

  • Two weeks inside your team's workflow
  • Task-by-task automation scoring
  • Custom blueprint with ROI projections
  • Credits 100% toward your Build
02
Build
$28–38K
$45–65K
founding rate · 6 weeks

Your custom Marketing AIOS, shipped live in 6 weeks.

  • 5-layer system, custom to your team
  • Routes through 30+ marketing legends
  • Lives in the tools your team already uses
  • Train included (2 sessions + 30 days office hours)
03
Train
Included
with the Build · 30 days post-launch

Your team operates the system without us.

  • Two live training sessions during the build
  • 30 days of post-launch office hours
  • Documentation written for marketers, not engineers
  • By Month 2, your team is extending it themselves

Most teams start with the Diagnostic.

Apply for the Diagnostic →

Or book a 30-min call to talk it through first.

Who this is for

Two ways teams arrive here.

Same wall. Same answer.

Door 01
You tried AI.

The drafts came back wrong. Generic. Off-brand. You're rewriting 80% before they ship.

You're not alone. 80% of teams quit AI within weeks.

Door 02
You held off on AI.

The quality scares you. Brand voice. Hallucinations. Compliance risk. You'd rather wait than ship something embarrassing.

You're not slow. You're cautious.

Same answer either way.

About

The two people
who built the system.

Every Diagnostic is scoped by a founder. Every Build has a founder in the weekly demo. No account managers. No offshoring.

Liam Petersen
Liam Petersen
Founder

I've spent 6 years in direct response marketing for DTC and e-commerce brands. The last 3 years I've been building custom AI systems for brands doing $400K to $4M a month. Every team had the same problem. Too much to do. Not enough people. Good tools but no system connecting them.

Photographed at the EO AI Innovation Summit, 2026.

Jensen Grebe
Jensen Grebe
Co-Founder

I lead systems architecture and AI infrastructure at Copyweb as co-founder. Every data pipeline, every agent workflow, every platform integration runs through my team. Before Copyweb, I spent 4 years at RetailNext, a $200M retail analytics platform trusted by brands like Nike and Under Armour, processing over a billion data points annually. I build AI systems that work at scale and never break.

Photographed at the EO AI Innovation Summit, 2026.

"Three years of custom builds. Turned into one repeatable Marketing AIOS. Same results. Faster delivery. Founding partners through June 30, 2026."

Questions

Asked often.
Answered plainly.

Diagnostic: $7,500 (founding rate, standard $12,500). Build: $28–38K founding rate depending on team size (standard $45–65K). Retainer: $3,500/month founding rate, 6-month minimum. The diagnostic credits fully toward the build. Founding rates through June 30, 2026.

Yes. We offer narrower-scope Focus Builds — one marketing surface, usually Email or Ads, same 5-layer architecture, same 30+ marketing legends. Book the strategy call and we'll scope yours.

You run it. Or you keep us close. Evolution Retainer is $3,500/month founding rate: two live sessions a month, system updates, new legend frameworks as we add them. Optional — most teams operate the system without us after Train.

6–8 weeks. Week 1–2 is the Audit if not already complete. Weeks 3–6 are system architecture and agent build. Weeks 7–8 are team training and handoff. Every engagement gets weekly demos.

Minimum one marketing operator who will own the system day-to-day. Ideally 2–5 marketers across the surfaces we're automating. Our builds are scoped for DTC marketing teams of 5–15.

That's actually easier. No bad habits to unlearn. No generic outputs polluting their expectations. We build the system around how your team already works — then train them from clean ground. Teams that start this way often move faster than teams retrofitting from bad AI.

ChatGPT alone is one layer of five. The 5-layer Marketing AIOS means your AI reads your brand permanently, lives in your data, and gets reviewed by 30+ marketing legends before it ever ships an output. Prompts in a vacuum produce drafts. A system produces shippable work.

Your Marketing AIOS lives where your team already works. Your team briefs it. The system routes the brief through the right marketing experts (Hormozi for offers, Schwartz for launches, Cialdini for influence — whatever fits the task). It ships the work — campaigns, ads, content, brand assets, research — production-grade and in your voice. Your team reviews, edits, ships. You own the system. You own the data.

Yes. Content is one of eight system types we build. Other teams use us for ad creative, brand image generation, research ops, brief systems, reporting, sales letter pipelines, and email systems. Your Audit identifies which components fit your team. Most start with 1–2 systems and add more over time.

Your system is yours from Day 1. It lives in the tools your team already uses — Claude, your ESP, your ad platform, your CMS. Your data stays in your stack. If we vanished tomorrow, your team keeps operating the system with zero disruption. No vendor lock-in by design.

In-house teams only. We don't take on agencies as clients, and we don't license our methodology out. The Marketing AIOS gets installed in your environment, operated by your team, owned by you. That's the whole point.

Every tier has a written guarantee. Diagnostic: 3 AI opportunities saving 10+ hrs/week or full refund. Build: 3x productivity in 90 days or we work free until it does. Retainer: cancel after 6 months, no penalties.

An in-house AI hire costs $120–180K/year and takes 3–6 months to onboard. Our Build costs $28–38K founding rate, delivers in 6–8 weeks, and the Retainer is $3,500/month founding rate. You also get a system, not a person. It doesn't quit, take vacations, or need management.

Book the free 30-minute Strategy Call. We'll review your current AI usage, your team's biggest time sinks, and whether we're a fit. If we're not, we'll tell you.

Next step

Book a 30-minute call.

You'll get a review of your team's AI stack, your biggest time sinks, and whether this is the right fit.

If we're not, we'll tell you in the first ten minutes.

You'll talk to Liam or Jensen. The people who actually build the systems.

Book 30-min call